Pinckney Community Schools
Bylaws & Policies
 

7540.02 - DISTRICT WEB CONTENT, SERVICES AND APPS

The Board of Education authorizes staff members and students to create web content, services and apps that will be hosted by the Board on its servers or District-affiliated servers and published on the Internet. For purposes of this policy, an app is defined as a self-contained program or piece of software that enables the user to perform a specific task.

The web content, services and apps must comply with State and Federal law (e.g., copyright laws, Childrenís Internet Protection Act (CIPA), Section 504 of the Rehabilitation Act of 1973 Americans with Disabilities Act (ADA), Title II and Childrenís Online Privacy Protection Act (COPPA)), and reflect the professional image/brand of the District, its employees, and students. Web content, series and apps must be consistent with the Boardís Mission Statement and staff-created web content, services and apps are subject to prior review and approval of the Superintendent before being published on the Internet and/or utilized with students.

Student-created web content, services and apps are subject to Policy 5722 - School-Sponsored Student Publications and Productions. The creation of web content, services and apps by students must be done under the supervision of a professional staff member.

The purpose of web content, services and apps hosted by the Board on its servers or District-affiliated servers is to educate, inform, and communicate. The following criteria shall be used to guide the development of such web content, services and apps:

 

A.

Educate

   
 

Content should be suitable for and usable by students and teachers to support the curriculum.

   
 

B.

Inform

   
 

Content may inform the community about the school, teachers, students, or departments, including information about curriculum, events, class projects, student activities, and departmental policies.

   
 

C.

Communicate

   
 

Content may communicate information about the plans, policies and operations of the District to members of the public and other persons who may be affected by District matters.

The information contained on the Boardís website(s) should reflect and support the Board's Mission Statement, Educational Philosophy, and the School Improvement Process.

When the content includes a photograph or information relating to a student, the Board will abide by the provisions of Policy 8330 - Student Records.

All links included on the Boardís website(s) or web services and apps must also meet the above criteria and comply with State and Federal law (e.g. copyright laws, CIPA, Section 504, ADA, Title II and COPPA). Nothing in this paragraph shall prevent the District from linking the Boardís website(s) to 1) recognized news/media outlets (e.g., local newspapers' websites, local television stations' websites) or 2) to websites, services and apps that are developed and hosted by outside commercial vendors pursuant to a contract with the Board. The Board recognizes that such third party websites may contain age-appropriate advertisements that are consistent with the requirements of Policy 9700.01, AG 9700B, and State and Federal law.

Under no circumstances is a District-created web content, services or apps to be used for commercial purposes, advertising, political lobbying, or to provide financial gains for any individual. Included in this prohibition is the fact no web content contained on the Districtís website may: 1) include statements or other items that support or oppose a candidate for public office, the investigation, prosecution or recall of a public official, or passage of a tax levy or bond issue; 2) link to a website of another organization if the other website includes such a message; or 3) communicate information that supports or opposes any labor organization or any action by, on behalf of, or against any labor organization.

Under no circumstances is a staff member-created web content, services or apps, including personal web pages/sites, to be used to post student progress reports, grades, class assignments, or any other similar class-related material. Employees are required to use the Board-specified website, service or app (e.g., MiStar) for the purpose of conveying information to students and/or parents.

Staff members are prohibited from requiring students to go to the staff member's personal web pages/sites (including, but not limited to, their Facebook, Instagram, Pinterest pages) to check grades, obtain class assignments and/or class-related materials, and/or to turn in assignments.

If a staff member creates web content, services or apps related to his/her class, it must be hosted on the Board's server or a District-affiliated server and submitted to the Website Compliance Coordinator for review for accessibility using the web content review form.

Unless the web content, service or app contain student personally identifiable information, Board websites, services and apps that are created by students and/or staff members that are posted on the Internet should not be password protected or otherwise contain restricted access features, whereby only employees, student(s), or other limited groups of people can access the site. Community members, parents, employees, staff, students, and other website users will generally be given full access to the Boardís website(s), services and apps.

Web content, services and apps should reflect an understanding that both internal and external audiences will be viewing the information.

School website(s), services and apps must be located on Board-owned or District-affiliated servers.

The Superintendent shall prepare administrative guidelines defining the rules and standards applicable to the use of the Boardís website and the creation of web content, services and apps by staff and students.

The Board retains all proprietary rights related to the design of web content, services and apps that are hosted on Board-owned or District-affiliated servers, absent written agreement to the contrary.

Students who want their class work to be displayed on the Board's website must have parent permission and expressly license its display without cost to the Board. Prior permission is necessary for a student to be identified by name on the Board's website.

Instructional Use of Web Services and Apps

The Board authorizes the use of web services and/or apps to supplement and enhance learning opportunities for students either in the classroom or for extended learning outside the classroom.

A teacher who elects to supplement and enhance student learning through the use of web services and/or apps is responsible for verifying/certifying to the Website Compliance Coordinator that the web service or app has a FERPA-compliant privacy policy, and it complies with all requirements of COPPA, CIPA, Section 504, ADA and Title II.

The Board further requires the use of a Board-issued e-mail address in the login process or prior written parental permission to use a studentís personal e-mail address in the login process.

School Website Accessibility

The District is committed to ensuring accessibility of its website for students, parents, and members of the community with disabilities. All pages on the Districtís website will conform to the W3C WAIís Web Content Accessibility Guidelines (WCAG) 2.0, Level AA Conformance, or updated equivalents of these guidelines.

With regard to the District website(s) and any official District web presence which is developed by, maintained by, or offered through third party vendors and open sources, the District is committed to compliance with the provisions of ADA, Section 504 and Title II so that students, parents, and members of the public with disabilities are able to independently acquire the same information, engage in the same interactions, and enjoy the same benefits and services within the same timeframe as those without disabilities, with substantially equivalent ease of use; and that they are not excluded from participation in, denied benefits of, or otherwise subjected to discrimination in District programs, services and activities delivered online.

Existing web content, services and apps and new or updated web content, services and apps produced by the District or provided by third-party developers, will conform with WCAG 2.0, Level AA Conformance, or updated equivalents. A review for compliance will be completed by August 1, 2017 and any problems identified will be documented and remedied within a reasonable period of time.

The Technology Department in conjunction with the Website Compliance Coordinator will be responsible for reviewing and evaluating new material that is published by school staff and uploaded to the website for accessibility on a periodic basis. The Website compliance Coordinator will be responsible for reviewing all areas of the Districtís website and evaluating its accessibility on a periodic basis, and at least once per quarter. Any non-conforming web pages will be corrected in a timely basis. Any new content added to the Districtís website needs to be submitted to the Website Compliance Coordinator for review for accessibility using the Web Content Review Form.

Annual training for those staff responsible for creating or distributing information with online content to students, employees, guests, and visitors with disabilities, including but not limited to, training on the web accessibility policy and their roles and responsibilities to ensure that web content, services and apps are accessible, will be facilitated through the Website Compliance Coordinator who has the knowledge and experience to understand and employ the WCAG 2.0 Standards.

Website Accessibility Concerns, Complaints and Grievance

A student, parent or member of the public who wishes to submit an informal complaint or grievance regarding a violation of the ADA, Section 504 or Title II related to the accessibility of any official District web presence that is developed by, maintained by, or offered through the District, third party vendors and/or open sources may contact a District Administrator, or the Website Compliance Coordinator. When an administrator receives the information, they shall immediately inform the Website Compliance Coordinator.

Whether or not a formal complaint or grievance is made, once the District has been notified of the inaccessible content, effective communication shall be provided as soon as possible to the reporting party to provide access to the information. The complainant should not have to wait for the investigation of the complaint to be concluded before receiving the information that s/he was unsuccessful in accessing.

A formal complaint may be made through the Districtís Section 504/Title II grievance procedure (please see the complaint procedure in Board Policy 2260.01 - Section 504/ADA Prohibition Against Discrimination Based on Disability). To file a complaint or grievance regarding the inaccessibility of the Districtís public website content, the complainant should submit a description of the problem, including:

 

A.

Name

     
 

B.

Address

     
 

C.

Date of the complaint

     
 

D.

Description of the problem encountered

     
 

E.

Web address or location of the problem page

     
 

F.

Solution desired

     
 

G.

Contact information in case more details are needed (email and phone number)

Complaints/grievances should be directed to:

 

Michael Partridge, Website Compliance Coordinator

     
 

Board of Education Office

     
 

2130 East M-36

     
 

Pinckney, Mi 48169

     
 

(810) 225-3933

     
 

mpartridge@pinckneypirates.org

The complaint or grievance will be investigated by the Website compliance Coordinator or The District 504/ADA compliance Officers. The student, parent, or member of the public shall be contact no later than five (5) working days following the date the Website Compliance Coordinator receives the information. The procedures to be followed are:

 

A.

An investigation of the complaint shall be completed within fifteen (15) working days. Extension of the time line may be approved by the Superintendent.

     
 

B.

The investigator shall prepare a written report of the findings and conclusions within five (5) working days of the completion of the investigation.

     
 

C.

The investigator shall contact the complainant upon conclusion of the investigation to discuss the finding and conclusions and actions to be taken as a result of the investigation.

     
 

D.

A record of each complaint/grievance made pursuant to this policy shall be maintained in the Board Office. The record shall include a copy of the complaint/grievance filed, report of the findings from the investigation, and the disposition of the matter.

Notice Regarding Website Accessibility

A link will be established on the District home page and individual school home pages entitled "website accessibility". This policy will be attached to this link which will include how to contact the website compliance officer to request accessibility assistance.

Revised 12/15/16
Revised 5/18/17
Revised 5/3/18

© Neola 2018